Increasingly, your customers are not sitting front of desktops or laptops. Instead, they’re on the go, and they’re accessing your website from their mobile devices.What does that mean for you? If you don’t give customers what they want (easy visibility and navigation so they can browse and shop while mobile), they’ll go someplace else.So how do you go about creating a mobile-friendly site? Don’t try to simply “tweak” your existing website to try to make it so. Traditional websites don’t display well on mobile phones.
You’ve probably already seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are. Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop. Keep Google happy, too, and you won’t risk “disappearing” from search results.
Mobile websites are specifically designed for handheld devices – nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.
Actions speak louder than words – a mobile website immediately helps you stand out and presents a positive, contemporary brand identity for your organization. A mobile-optimized website makes a positive statement before you’ve said anything.
A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever they may be.
A mobile website puts you in a position to stand out among competitors – if your website doesn’t look good on a smartphone users will move on to one that does. A mobile website ensures that you – not your competitors – capture visitor attention while you have it.
If you’d like to learn more about developing a mobile-friendly website for your organization, please contact us for a free consult. We’ll be happy to learn more about your needs and offer recommendations.