Rise of the smart phones: Smartphones have become affordable over the past few years. Almost everyone is looking to buy one. These devices are excellent for hand held browsing. Since the sale of smart phones is increasing, it only makes sense for companies to have a site that can be easily browsed through on these devices.
Popularity of mobile internet: According to studies, about 40% of the people who have a mobile phone use it for going online, and half of them will go online at least once every day. This presents a huge opportunity for a business.
Inexpensive option: Because mobile screens are a lot different from computer screens, the site design has to change accordingly. It is a relatively cheap process and not very time consuming either.
Use of GPS: GPS is a very useful technology. It is used by many mobile users to find out necessary things or directions. They also use it to find nearby services or businesses. If there is no mobile site available for your business then you are potentially losing a customer right in your own area.
Don’t get beaten by competition: People love to browse while traveling. However, when they find that sites that they normally used at their PCs are not mobile compatible, they might end up switching to a site which provides similar services and is mobile compatible as well.
SEO: Having a mobile friendly website also helps in SEO as it helps improve rankings on mobile friendly search engines such as Google or Yahoo.